When Kathryn was invited to teach marketing at UC Berkeley in 2010, she decided her students needed to know what really produces success. That meant reorganizing the course so that learning marketing creates AHA moments about why tactics actually work. Just teaching theory doesn’t cut it. And just teaching tactics doesn’t help build real capacity for creative marketing.
Learn more about Kathryn’s passion around helping businesses understand what it really takes to get results. And it isn’t about copying someone else’s latest whiz bang moment of triumph. Marketing comes down to what you have passion about and what your customers are looking for and inspired by.