Messaging and Content Marketing
Your expertise and value form the foundation for your online presence.
We make sure your content highlights the best of you and your business.
Our blend of branding, positioning, and messaging keeps your content relevant and focused and search optimized.
Let’s get started with focused, clear, and consistent messaging and content creation to keep your business in front of your audience.
How We Help You with Messaging and Content
Your online presence starts with your website. Clear, concise, and compelling messaging plays a key role in keeping a visitor engaged. You have just 3-8 seconds to get across what you do, whether you’re a fit for the problem they’re hoping to solve, and why you’re a good option for them to get to know. Then your website needs to clearly lead them to the next step in the sequence of learning more and possibly building a relationship with your business.
We’ve written a lot of website content over the years. Ask us how we can help you with yours.
We can help identify topics for your audience, keyword-based questions that will get you visibility, and a structure that’s readable and search-friendly.
We have also managed the development process for a number of clients so that content gets created on a consistent schedule, reviewed, edited, and published.
You have a business to run; we can help you stay on track with reminders, topics, and tools to minimize your time creating the content you need for visibility.
Today’s online presence requires consistent creation of new content or updating of old content to stay visible. That content needs to be readily found via social or SEO or referral.
Today’s hottest content media are video and audio (podcast and social sites).
Video stories and live broadcasts get you incredible visibility. And if you’re consistently creating small bites of actionable value, you’ll quickly develop a following.
Graphic content on social consistently gets attention and engagement.
Both podcasts and audio social sites offer excellent opportunities to easily get your content out to an audience without the hassle of video.
We can help with all aspects of creating written, graphic, video, and audio content.
Choose your primary content form based on your personality, sustainability for your work schedule, and a match with your audience.