Marketing is a SOCIAL ACTIVITY—always has been and always will be.
The advent of social media has made it possible for us to see this again: we kind of lost track of it along the way and thought we could just tell people how to think, what to value, when to buy, where, and from whom.
Think of people in a village: everyone knows who does what well.
Who to buy bread from in the morning because they’re an early riser and who to buy cakes from in the afternoon, who to get to fix your broken whatever, and who to help with your kids at what ages. People talked with one another CONSTANTLY about who is good at what.
Then we left the village behind during the industrialization periods of whatever region you want to think about (US, Europe, China’s doing it now…). We didn’t have an easy way to talk with one another about everyone we could buy from. Our primary source was one-way communication from suppliers themselves. And those messages TOLD us how to think about the purchase.
Now, once again, we are back to talking to one another—only this time its GLOBALLY and personally at the SAME time.
The web has made it possible for us to do what has been natural all along.
Social media marketing isn’t the big game changer for the marketplace—it’s a tool to facilitate what we actually prefer to do anyway.
We need to see marketing as a way of connecting ourselves to each other—to learn about opportunities for services, products, business ventures, and anything we want to share.
At the other end of every message is a person that we can touch, move, and inspire to participate in something we care about—that’s my view of marketing.
I’m passionate about bringing this social practice of marketing into common usage—and I hold myself to a high standard of excellence to represent exactly what I’m talking about—that’s the diva-ness!
And what do you think of marketing? What is it and how does it work?
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show (non-) personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.