Marketing Inspirations Blog

Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

  • "Sometimes the bravest and most important thing you can do is just show up." – Brene Brown "Courage starts with showing up and letting ourselves be seen." – Brene Brown "You can beat 80% of the competition just by showing up." – Harvey Mackay "80% of success is showing up." – Woody Allen Showing up Read more...

  • "Man is so constituted that he then only excels other things when he knows himself." – Boethius, Philosopher "Knowing others is wisdom, knowing yourself is Enlightenment." – Lao Tzu The emphasis on knowing your customer gets a lot of attention in marketing. Treated as the holy grail, that understanding enables you to craft better messages, target your Read more...

  • "If you have integrity, nothing else matters. If you don't have integrity, nothing else matters." – Harvey Mackay Integrity means different things to different people. The origin of the word in Latin comes from the meaning ‘intact’ as in whole and undivided. Modern meanings expand this to the quality of honesty and moral principles. I Read more...

  • "Those who say 'it's not personal, it's just business' are lying. All business is personal and the best business is very personal." – Rick Lenz On both sides of every sale are individuals, each with their unique mix of rational and emotional motivations for coming into the transaction and completing it. That mix of motivations Read more...

  • “My advice for life: dance and sing your song while the party is still on.” – Rasheed Ogunlaru You have your own distinct perspective, personality, and experience in the world – singular and never to be duplicated again. Sharing yourself genuinely delivers incredible value to you and your prospects and customers: You get to relax Read more...

  • “Marketing is too important to be left to the marketing department.” – David Packard Marketing connects people with opportunities to move them forward in the world. Marketing makes solving every-day problems possible—by shaping ideas into viable products, by optimizing innovation into something useable by consumers, by taking a brand-new way of doing something and helping Read more...

  • "Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker The quote by Peter Drucker isn’t talking about Read more...

  • “When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” Dalai Lama The secret to marketing copy that connects wholeheartedly with your audience? Using exactly the same words in the same way that they talk about their problems and what they need. EXACTLY the same Read more...

  • “The limits of my language mean the limits of my world.” – Ludwig Wittgenstein I’ve been thinking a lot lately about how I feel reading emails or social posts coming from businesses I care about. And I find I’m often disappointed – especially when I’m a longtime customer and nothing in the email acknowledges that. Read more...

  • “Communication leads to community, that is, to understanding, intimacy and mutual valuing.” —Rollo May If your business grew out of a passion you have to either do something or to create an impact/make a difference in the world —or both—then building a community can be instrumental. Social media started out as a community building set Read more...

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Kathryn Gorges