Marketing Inspirations Blog

Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

  • “Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.” —Seth Godin Pricing often seems like a tactical, mundane sort of topic. Prices are usually set according to what already exists in the market: slightly above or slightly below a competitor. Most small businesses Read more...

  • The Story Behind "Let's Go Make Some Money" In 2011 and 2012 when we were first having monthly WomenLaunch (a startup mentoring accelerator, now closed down) meetings, one of the most inspiring stories was about 2 guys having lunch next to a women and her friend at a café.  When the guys finished – they were obviously Read more...

  • "Courage is grace under pressure." – Ernest Hemingway Thoughts about failure: Are you making up stuff about what it means for you to have failures?  Why? How can you bring more grace to the challenges you face every day? What are some failures you’ve had that are starting to build some wisdom? What new directions Read more...

  • Word of mouth drives all buying actions. That’s kind of a crazy, and likely seen as, old-fashioned view. I mean, we have all these methods of getting in front of people we certainly aren’t limited by word of mouth. However, I believe we are… We believe marketing = tools and tactics We usually think of Read more...

  • Village baker over 500 years ago Imagine we’re in a small village in France about 500-1000 years ago. Likely, everyone knows everyone else. People have grown up together and know pretty much all there is to know about one another, whether they’re friends or even in the same circles. In fact, many small towns are Read more...

  • What are you NOT doing for your business because you’ve never done it before? Starting a business isn’t for the faint of heart.  You know that… The journey is full of frustration, upset, highs, and lows.  We all make mistakes, learn from the experience, refine our skills, and get advice from our friends and mentors. Read more...

  • Only those who will risk going too far can possibly find out how far one can go. —T.S. Eliot The challenge: How far out of your comfort zone are you stepping? Could you step just a little farther? What would be possible if you just took the step without knowing where you’d land? Just one Read more...

  • Today was Groundhog Day – not the movie – but the day that the Pennsylvania Germans celebrate as foretelling the winter weather season, that is also known as Imbolc in the Gaelic tradition and Candlemas as a celebration of Jesus in Catholicism.In every observance of this special day, February 2, is the celebration of the budding Read more...

  • You are not your business. This may or may not seem obvious to you.  That’s ok.  But take a moment to think about it. Most entrepreneurs identify themselves with their business in such as way as to take personally any of the failures or successes the business experiences.  A certain amount of that is a Read more...

  • Who is your go-to person when your business day is falling apart? We all have those moments, days, weeks, or sometimes months, when things fall apart.  And that happens regularly if you're pushing the edge in your new business.  That's a good thing. But...you need to have someone you can trust to be there when it Read more...

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Kathryn Gorges