Know Yourself

"Man is so constituted that he then only excels other things when he knows himself." – Boethius, Philosopher "Knowing others is wisdom, knowing yourself is Enlightenment." – Lao Tzu The emphasis on knowing your customer gets a lot of attention in marketing. Treated as the holy grail, that understanding enables you to craft better messages, target your Read more...

2022-01-15T16:45:58-08:00By |Marketing|0 Comments

Integrity in Marketing

"If you have integrity, nothing else matters. If you don't have integrity, nothing else matters." – Harvey Mackay Integrity means different things to different people. The origin of the word in Latin comes from the meaning ‘intact’ as in whole and undivided. Modern meanings expand this to the quality of honesty and moral principles. I Read more...

2022-01-15T15:48:25-08:00By |Marketing|0 Comments

The Goal of Marketing

“Marketing is too important to be left to the marketing department.” – David Packard Marketing connects people with opportunities to move them forward in the world. Marketing makes solving every-day problems possible—by shaping ideas into viable products, by optimizing innovation into something useable by consumers, by taking a brand-new way of doing something and helping Read more...

2021-05-23T18:18:55-07:00By |Marketing|0 Comments

Social Media Is Community

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” —Rollo May If your business grew out of a passion you have to either do something or to create an impact/make a difference in the world —or both—then building a community can be instrumental. Social media started out as a community building set Read more...

2021-05-23T17:50:20-07:00By |Marketing|0 Comments

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