Share the information you already love to collect…
Working social media into your already busy schedule is daunting. You already have a set of business activities that keep your business going. At the same time, your mind is full of insights, ideas, tips, perspectives, and experiences—all significant juicy info to some or all of your customer community.
Capturing this stuff is the crux of the matter—the biggest obstacle frequently turns out to be your judgment of your own contribution. Inside your head is the refrain: why would anyone care about this? Isn’t this obvious? This is simple stuff—anyone can do/know/think of/understand this…
We each have an area we’ve gained some expertise in and it’s so easy to lose perspective on that, especially because we are just naturally interested in adding to our knowledge as a matter of course in our lives: we just do it and don’t recognize we really are building expertise! Other people have their own expertise AND they’re are also interested in all the many areas they don’t have that extra info about.
The bottom line here is: get over yourself—and share the information you love to collect—others will naturally be interested, attracted, and you’ll develop a following through that affinity.
The other key to collecting all the insights and new info cropping up each day? Make a commitment to either carry and use a voice recorder for memos or jot the gist of them down in a small notebook you carry always.
I agree… when you share a piece of yourself, no matter how dull you think it is, people are interested. Just watch reality TV for 10 minutes and you'll see how the world is tuning in to normal mundane life, but people like to connect with real people. Sames goes with social media connections.