About Kathryn’s work at Amdahl
Marketing Strategy, Plan, Tactics, and Execution
I led the marketing department at Amdahl, a $1.6B company, for the last flagship product launch. I worked for 2 years on a cross-functional team with engineering, manufacturing, service, product management, and research and development to bring a unique product to market for the largest enterprises in the world. My role was to develop the marketing strategy that would bring that new product to market. My marketing team created collateral, I did live analyst interviews, we developed sales presentations to highlight innovations that set the product apart from the competition (IBM at that time). And we organized special customer visits and sales orientation and training. I had a fabulous, deeply experienced, and enthusiastic team. The product was a big success.