Recover the Trusted Relationship with Your Market2023-07-07T18:02:10-07:00

Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”

– Stephen R. Covey

We’re building a book together – you and I.

As I write each section I’ll post it here. And then I hope to get your comments – good, bad, in-between. Tell me what you think, what you like, what you disagree with.

And together, perhaps, we’ll transform some of the attitudes people have towards marketing and hopefully some of the bad habits we’ve fallen into over the last 40 years.

You can sign up below to get these in your inbox on a somewhat monthly basis. And then you’ll be able to just reply back with your thoughts.

Thank you! Onward.

"*" indicates required fields


Recover the Trusted Relationship with Your Market Book

Marketing Is All Word of Mouth

Word of mouth drives all buying actions. That’s kind of a crazy, and likely seen as, old-fashioned view. I mean, we have all these methods of getting in front of people we certainly aren’t limited by word of mouth. However, I believe we are… We believe marketing = tools and tactics We usually think of Read more...

Go to Top