Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”
– Stephen R. Covey
We’re building a book together – you and I.
As I write each section I’ll post it here. And then I hope to get your comments – good, bad, in-between. Tell me what you think, what you like, what you disagree with.
And together, perhaps, we’ll transform some of the attitudes people have towards marketing and hopefully some of the bad habits we’ve fallen into over the last 40 years.
You can sign up below to get these in your inbox on a somewhat monthly basis. And then you’ll be able to just reply back with your thoughts.
Thank you! Onward.
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Marketing Is All Word of Mouth
Word of mouth drives all buying actions. That’s kind of a crazy, and likely seen as, old-fashioned view. I mean, we have all these methods of getting in front of people we certainly aren’t limited by word of mouth. However, I believe we are… We believe marketing = tools and tactics We usually think of Read more...
Introduction: Village baker story about how marketing used to look
Village baker over 500 years ago Imagine we’re in a small village in France about 500-1000 years ago. Likely, everyone knows everyone else. People have grown up together and know pretty much all there is to know about one another, whether they’re friends or even in the same circles. In fact, many small towns are Read more...