Are you missing out on new business because you aren’t using LinkedIn to your best advantage? Discover the 3 things you can do to get your business in gear on LinkedIn. LinkedIn isn’t just for big companies, recruiters, and job seekers. LinkedIn is also a great place for business owners to form partnerships, find subcontractors, Read more...

We often miss the most important success factor when we post on social media. Make sure you’re not leaving this out when you post on behalf of your business. Social media updates can easily start to turn into tasks that just need to get done. So we automate or just put titles on posts to Read more...

Facebook continues to make changes to what shows up in people’s news feed.  And more are always coming… These changes have been especially challenging to small businesses. The Facebook changes include: Far less visibility for business page posts generally Location of ads: mobile vs. sidebar vs. news feed Increased focus on boosting posts from the Read more...

Twitter can be an excellent tool for visibility, connecting with peers and customers, and actually getting leads and business. But using Twitter as a content creation tool? Absolutely! Tweetchats are a great way to generate original, high value content at the same time you’re building visibility, a following, and credibility. They are also the best Read more...

Let’s say you’re going out on the town with some of your friends.  Suppose at the same time in the back of your mind you’ll be thinking about that important appointment you have tomorrow – you haven’t worked out all the details of what you’re going to do or say at that event. Scheduling Your Read more...

Some thought-provoking ideas about how LinkedIn figures out who to suggest to you This question came up recently in my circle of colleagues about how LinkedIn chooses who to recommend to you for connecting.  The question was prompted when LinkedIn suggested connecting with someone the person had only had email connection with and about an Read more...

(New Note on October 2018: And now Google announces what we knew all along – user engagement on Google+ is low and they're shutting down the consumer version. Note on November 2015: Turns out, I was right back in 2011 when I wrote this...) In thinking about Eric Schmidt’s remarks this week at D9, I’ve Read more...

Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation… So how can you keep Read more...

Social Media turns out to fit nicely into the 4 P's of Marketing Social media isn't just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That's because social media has become an integral experience to the whole product: design, sales, purchase, Read more...

Your Social Media Community is like a garden. Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy.  I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight.  But think Read more...