Content creation can be a hassle. Here are some tips to making it easy and painless. Marketing today is all about content for: Your blog so you can have good search results with regular new content. Social media sites to keep your name and value in front of customers and prospects. Email marketing for new Read more...
“Did you see how much traffic that blog post got us?!” “I’ve had 3 clients this week mention they appreciated my latest blog post!!” “I can’t believe how many people have looked at that blog I wrote!” That’s the sound of my clients realizing that blogging actually does produce results. None of them believed it Read more...
You're a business owner – how can you possibly find the time to write a blog entry? You know you need to: for SEO, to communicate with your customers, to demonstrate credibility. You’ve gone to seminars and you’ve heard all the reasons why it’s important – and you can even understand most of them. But, Read more...
Your website is going to be the front door to your business online – what do you need to think about before taking action? How do you choose a name of your business and the domain name of your website? Choosing the name of your business is a branding project that’s based on: your values, Read more...
Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation… So how can you keep Read more...
How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else! (Assuming you already have a strategy with an objective defined.) Small business operations have some unique challenges involved in participating in social media. The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to Read more...