The Goal of Marketing

“Marketing is too important to be left to the marketing department.” – David Packard Marketing connects people with opportunities to move them forward in the world. Marketing makes solving every-day problems possible—by shaping ideas into viable products, by optimizing innovation into something useable by consumers, by taking a brand-new way of doing something and helping Read more...

2021-05-23T18:18:55-07:00By |Marketing|0 Comments

Who are those ‘People You May Know’ in LinkedIn’s suggested connections?

Some thought-provoking ideas about how LinkedIn figures out who to suggest to you This question came up recently in my circle of colleagues about how LinkedIn chooses who to recommend to you for connecting.  The question was prompted when LinkedIn suggested connecting with someone the person had only had email connection with and about an Read more...

Resonate With Your Market

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but Read more...

2023-03-06T16:37:41-08:00By |Marketing|3 Comments


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