“Marketing is too important to be left to the marketing department.” – David Packard Marketing connects people with opportunities to move them forward in the world. Marketing makes solving every-day problems possible—by shaping ideas into viable products, by optimizing innovation into something useable by consumers, by taking a brand-new way of doing something and helping Read more...
You're a business owner – how can you possibly find the time to write a blog entry? You know you need to: for SEO, to communicate with your customers, to demonstrate credibility. You’ve gone to seminars and you’ve heard all the reasons why it’s important – and you can even understand most of them. But, Read more...
Your website is going to be the front door to your business online – what do you need to think about before taking action? How do you choose a name of your business and the domain name of your website? Choosing the name of your business is a branding project that’s based on: your values, Read more...
Some thought-provoking ideas about how LinkedIn figures out who to suggest to you This question came up recently in my circle of colleagues about how LinkedIn chooses who to recommend to you for connecting. The question was prompted when LinkedIn suggested connecting with someone the person had only had email connection with and about an Read more...
The home page of a website is the most critical page of the whole site: it is the landing page for your entire business. The home page must offer a compelling experience of your businesses key value both in feel and in the copy. And the impact must be immediate—you have on average only 3-5 Read more...
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but Read more...
(New Note on October 2018: And now Google announces what we knew all along – user engagement on Google+ is low and they're shutting down the consumer version. Note on November 2015: Turns out, I was right back in 2011 when I wrote this...) In thinking about Eric Schmidt’s remarks this week at D9, I’ve Read more...
Social Media turns out to fit nicely into the 4 P's of Marketing Social media isn't just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That's because social media has become an integral experience to the whole product: design, sales, purchase, Read more...
Your Social Media Community is like a garden. Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think Read more...
Share the information you already love to collect... Working social media into your already busy schedule is daunting. You already have a set of business activities that keep your business going. At the same time, your mind is full of insights, ideas, tips, perspectives, and experiences—all significant juicy info to some or all of your Read more...