Recognize and acknowledge yourself to be a facilitator of your customer’s success. They are the hero in all your communications. They are the ones who will be creating the results and making the difference in reaching goals. By placing your customer in the hero role, you engage their identity, energy, enthusiasm, and partnership. And in the end, Read more...
1. Make your communication personal. Imagine you are writing one-to-one with someone you’re trying to help be more successful in their personal or professional life. Speak directly tothat person. 2. Use plain language: straightforward, direct, action-oriented. No acronyms, no jargon, no corporate speak. Imagine you’re speaking to someone who has no prior knowledge of your product Read more...
Are you wondering how social media can do anything for your business? Are you tired of learning about the tactics of using social media without any idea how to put them together for a campaign? One that works for YOUR business? Let’s talk about the most important factors to putting a social media campaign together Read more...