Facebook continues to make changes to what shows up in people’s news feed. And more are always coming… These changes have been especially challenging to small businesses. The Facebook changes include: Far less visibility for business page posts generally Location of ads: mobile vs. sidebar vs. news feed Increased focus on boosting posts from the Read more...
(New Note on October 2018: And now Google announces what we knew all along – user engagement on Google+ is low and they're shutting down the consumer version. Note on November 2015: Turns out, I was right back in 2011 when I wrote this...) In thinking about Eric Schmidt’s remarks this week at D9, I’ve Read more...
Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation… So how can you keep Read more...
Your Social Media Community is like a garden. Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think Read more...
How Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else! (Assuming you already have a strategy with an objective defined.) Small business operations have some unique challenges involved in participating in social media. The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to Read more...