Recognize and acknowledge yourself to be a facilitator of your customer’s success. They are the hero in all your communications. They are the ones who will be creating the results and making the difference in reaching goals. By placing your customer in the hero role, you engage their identity, energy, enthusiasm, and partnership. And in the end, Read more...
We all have a way to measure the level of hype in someone’s conversation or pronouncements. We know right away if we’re being handed a line or a gold nugget. And which would you prefer? Yep, thought so. Here’s how to get to the ‘gold’ as a foundation for your marketing. (I wrote this first Read more...
Are you wondering how social media can do anything for your business? Are you tired of learning about the tactics of using social media without any idea how to put them together for a campaign? One that works for YOUR business? Let’s talk about the most important factors to putting a social media campaign together Read more...
The home page of a website is the most critical page of the whole site: it is the landing page for your entire business. The home page must offer a compelling experience of your businesses key value both in feel and in the copy. And the impact must be immediate—you have on average only 3-5 Read more...
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but Read more...
Social Media turns out to fit nicely into the 4 P's of Marketing Social media isn't just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That's because social media has become an integral experience to the whole product: design, sales, purchase, Read more...
What if you're not a writer and you want your business to participate in social media? Once you choose THE person to represent the heart and soul of the business, how that person normally interacts with customers or people in general is important. If they engage all the time, face to face, effectively and with Read more...
Social media tools have enabled people to once again easily engage in marketing as a social activity.