“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” —Rollo May If your business grew out of a passion you have to either do something or to create an impact/make a difference in the world —or both—then building a community can be instrumental. Social media started out as a community building set Read more...
Let’s say you’re going out on the town with some of your friends. Suppose at the same time in the back of your mind you’ll be thinking about that important appointment you have tomorrow – you haven’t worked out all the details of what you’re going to do or say at that event. Scheduling Your Read more...
Some thought-provoking ideas about how LinkedIn figures out who to suggest to you This question came up recently in my circle of colleagues about how LinkedIn chooses who to recommend to you for connecting. The question was prompted when LinkedIn suggested connecting with someone the person had only had email connection with and about an Read more...
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Presentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but Read more...
(New Note on October 2018: And now Google announces what we knew all along – user engagement on Google+ is low and they're shutting down the consumer version. Note on November 2015: Turns out, I was right back in 2011 when I wrote this...) In thinking about Eric Schmidt’s remarks this week at D9, I’ve Read more...
Don’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation… So how can you keep Read more...
Social Media turns out to fit nicely into the 4 P's of Marketing Social media isn't just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That's because social media has become an integral experience to the whole product: design, sales, purchase, Read more...
Your Social Media Community is like a garden. Growing a loyal group of social media fans that want to hear what you have to say isn’t easy—just like growing tomatoes isn’t always easy. I know, you hear about companies that have hundreds of fans ‘liking’ their page, following them on twitter virtually overnight. But think Read more...
Share the information you already love to collect... Working social media into your already busy schedule is daunting. You already have a set of business activities that keep your business going. At the same time, your mind is full of insights, ideas, tips, perspectives, and experiences—all significant juicy info to some or all of your Read more...
What if you're not a writer and you want your business to participate in social media? Once you choose THE person to represent the heart and soul of the business, how that person normally interacts with customers or people in general is important. If they engage all the time, face to face, effectively and with Read more...