The most valuable part of any business is repeat customers.  You’ve already spent your resources acquiring them, so more interactions and business from them is more profit for you.

Critical to generating repeat business is to create a memorable experience for first time buyers or users AND existing customers.  And they’re probably only going to associate one thought with your business name (that’s right, just one idea or insight or word).  So what do you want that to be?

Once you’ve got that figured out, make sure EVERY interaction your customers have with you produces that impact.  Yes, every single one…

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
– W. Edwards Deming

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